Closing Date : 2017-01-22
Duty Station : Islamabad, Pakistan
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Application : Apply for the job

Organization: Development Alternatives, Inc.
Country: Pakistan
Closing date: 22 Jan 2017
Terms of Reference for Head of Media

Alif Ailaan is a campaign that seeks to make education a central part of the national conversation in Pakistan and get all our children in school and learning well.

Media communications play a pivotal role in ensuring that the campaign s messages are delivered effectively to its target audiences.

The Head of Media is responsible for all aspects of Alif Ailaan s media communications conducted via paidand earnedmedia. The Head of Media will work closely in collaboration with fellow Campaign Managers covering Digital Media (comprising the campaign s ownedmedia), Political Advocacy, Data & Evidence, Civil Society and Alliances, and will report to the Campaign Director.


Specific responsibilities will include the following:

Effectively engage journalists and develop their understanding of education issues

Achieve regular and in-depth coverage of education issues through press releases, media facilities and collaboration to achieve news stories, features, op-eds and TV programmes

Lead on the creation and dissemination of media products (press releases, videos, documentaries, infographics etc.)

Manage creative and media buying agencies to ensure production and placement of paid media campaigns (TV, radio, print and outdoor)

Provide technical assistance on media communications for Alif Ailaan s campaign partners and activists

Manage media contact and record database, monitor and report outcomes of key media activities

Experience and Skills

The Head of Media must demonstrate the following qualifications and skill sets:

A Masters or Bachelor s degree

A minimum of 5 years of relevant working experience

Strong understanding of Pakistan s media and political landscape

Excellent written, presentation and communication skills in both Urdu and English and preferably in one regional language

Ability to spot and capitalise on key opportunities that may arise

Co-operative working practices, sound professional and ethical practices

The ideal applicant will have exceptional interpersonal skills, a wide professional network, and demonstrate a keenness and passion for fundamental change in the status of education in Pakistan.

How to apply:

Please follow the link and apply with your CV and cover letter: -

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